Abrosial Restaurant Brand Identity
Objective
Using mainly typography Brand a new restaurant with the theme of a contemporary twist on the Russian Tea Room.
Create a logotype for t design a bar menu, recipe card, and stationary for the new restaurant
My Approach
I chose to redesign one of my favorite novels, Delirium, and the rest of it's trilogy by Lauren Oliver.
I changed the target audience from young adult to high class middle aged women. I researched upscale women’s fashion for color inspiration and magazine designs for patterns. I designed patterns that I felt correlate with the story line of each book and combined them with the colors I discovered in my research. I combined these patterns and colors to portray the order in Delirium, the adventure in Pandemonium, and the breakthrough in Requiem.
