I chose to do an awareness campaign to promote and show the benefits of talking to strangers. Many children are raised to not talk to strangers and we see that carry over to our adult lives. We are surrounded by many people on a day to day basis, standing in grocery store lines, sitting in waiting rooms, and riding in elevators together, yet no one talks to each other.

I chose a signature "Cheerful Strangers" to portray one of the most common benefits of talking to strangers - a boost in mood - and a bright orange as the brand identity color because orange usually represents friendliness and approachability. My goal for this campaign was to promote and show the benefits of postive interaction between strangers.