top of page

Radio Shack Rebrand

Objective

Choose a company that could use an update. Redesign the company’s logo and brand identity.

My Approach

I chose to revise the Radio Shack logo in order to make it more relatable to the products provided by the company. I wanted to make the identity more appealing to young adults by creating a more modernized design, yet still being marketable to older generations by remaining clean and simple. My end goal was to create a clean and contemporary brand that appeals to the tech savvy audience

bottom of page