Santuary Gift Set Package Design
Objective
Design a new brand line of products to be introduced to the marketplace. This will consist of a family of new products, including the logo design, brand identity, one folding carton design, one label design, one tag design, and a gift box design.
My Approach
Sanctuary was designed as a new line of gourmet tea paired with organic shortbread cookies. These teas would be infused with a tropical flavor and marketed as an escape to white sandy beaches and deep blue oceans.
I chose a rich brown as the base of Sanctuary's brand paired with bright tropical colors to portray the comfort of the warm herbal teas and the fun touch of the exotic flavors. I designed a label for the jar of tea leaves, and a matching tag for a complimentary tea strainer to promote a more eco friendly way to consume Sanctuary tea. Organic shortbread cookies in their own folding carton are the perfect treat to enjoy with this bold tea.
